Executive Biog The founder and MD of Black Box Theory, Yavi Madurai, has a career spanning for over 2 decades from banking to music, with a parastatal and a healthcare environment, in between. She has worked for 3 of SA’s ‘Big 4’ banks, which has been the foundation of her business discipline, business process understanding, customer experience models, and a marketing strategy background second to none. She spent a short time in the world of parastatals and even spent a brief time in the healthcare industry, before moving to the exciting, intense, and diversified world that the music industry is. She has a keen academic understanding of global markets and an intimate knowledge of customer behaviour, cultures and practices, and brand loyalty behaviourism - her chosen MBA dissertation topic.
The music industry gave her the ability to flex her business understanding and strategy muscles, while building on this in terms of being a brand turnaround specialist, being respected as a skilled negotiator, and a change navigation agent.
Using these specialised skills and knowledge, coupled with a passion for business and strategy, she drives the BBT team to confidently and creatively help lead any company towards goal fulfilment and reaching their desired response or outputs.